Impact
Over 80% of user preference
Coney’s “conversational” approach provides a clear improvement to user engagement, with a significant preference (81%) with respect to a traditional questionnaire, due to its higher enjoyability and intuitiveness, and with a more than double response rate with respect to traditional web surveys.
New survey experience
Coney’s effectiveness and novel features fit multiple scenarios: when an informal style or a specific language/tone are required, to solicit personal reflection, to administer short and dynamic surveys, to provide step-by-step fill-in guidance.
Multiple application domains
Coney enables multiple application domains: customer satisfaction about products, services and events; market research; learning/course assessment; awareness creation on a specific topic; fostering personal reflection on behaviours, up to the creation of user guides and tutorials.
Value-added instant messaging
Coney is administered to respondents through a chat interface, thus leveraging the popularity and familiarity users have with instant messaging applications. Moreover, in contrast to traditional chatbots that often fail to match user expectations, Coney provides an “immersive” and consistent experience (a “flow state”) and does not require a training process to function.