The Coca-Cola Co. and Cefriel for Digital & Internet of Things


A connected and sensory-equipped cooler solution to open a new dimension in big data analytics and market insights.


Milan, 11th January 2017 – Cefriel is proud to have worked with Coca-Cola for the ideation, feasibility, and demonstration of an innovative connected and sensory-equipped device, named “Smart Cooler”.

This advanced solution for coolers can optimize operations through advanced remote telemetry and fleet management, and drive sales while recruiting consumers with digital engagement, thus enabling a fully integrated mobile consumer experience.

Cefriel has supported Coca-Cola to explore innovative concepts, technologies, and business models to further enhance Coca-Cola’s seamless integration into the digital strategies of its leading customers, and to create new digital touch-points within their markets.

Damiano Marabelli, Central-Southeastern Europe Business Unit CIO and Europe Group Customer & Commercial IT Director at The Coca-Cola Company, highlights: “Building on the new era of intelligent networks and connected machines, Coca-Cola is exploring innovative technologies to leverage the extensive landscape of in-the-market hardware, and also to increase its mobile engagement innovation rate”.

“The result of the work led to a concrete 5 years plan to complete our equipment refreshment starting from 10,000 coolers pilot in Central-South Europe within two months”, as explained by Nicola Aliperti, IT Digital Marketing Service Manager at The Coca-Cola Company, “Real-time telemetry of cooler parameters, fleet management, traffic optimization, consumer engagement, precise marketing, drive to transaction, consumer & market insights, are only some of the main benefits implemented in the ‘Smart Cooler’ solution”.

Alfonso Fuggetta, CEO and Scientific Director at Cefriel confirms: “Contributing to the ideation of a leading innovation initiative was a great opportunity for Cefriel to help Coca-Cola open a new dimension in big data analytics and market insights. We are very proud to have worked with such an innovative and successful Company.”

The smart cooler solution was acknowledged by Carrefour as the most impactful and system-value-driven innovation of 2016.

About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led by Coca-Cola, one of the world’s most valuable and recognizable brands, our company’s portfolio features 20 billion-dollar brands, 18 of which are available in reduced-, low- or no-calorie options. Through the world’s largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages.  More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at, follow us on Twitter at, visit our blog, Coca-Cola Unbottled, at or find us on LinkedIn at


About Cefriel
Cefriel is a not-for-profit digital innovation and design shop, based in Milan, Cincinnati, and London. Since 1988, Cefriel has helped companies grow by exploiting digital technologies to create, rethink, or improve their processes, products, and services. Its clients have access to a team of 100+ talents with a unique mix of technical, design, and business competencies. Selected as a Cool Vendor in IoT Solutions for 2016 by Gartner, Cefriel supports the entire innovation lifecycle: from injecting and discovering new ideas, to designing and developing prototypes and products, and bringing to the market the resulting solutions. Cefriel shareholders include Universities (Politecnico di Milano, Università degli Studi di Milano, Università degli Studi di Milano-Bicocca, Università degli Studi dell’Insubria), Public Administration (Lombardy Region), and leading multinational companies in ICT, Media sectors, and Energy. For more information, visit Cefriel at and follow us on Twitter at